EO "Haircut" commercial

Although this commercial is short, still it has achieved in delivering its main point. The scene is in a barber shop, a child had his hair cut with an aged barber; unfortunately, he has poor eyesight causing him to shave the child’s head the wrong way which resulted to the child’s disappointment. Poor eyesight leads to poor performance. It clearly showed in the commercial that’s why Executive Optical keeps on reminding the viewers to love their eyes because if they don’t, it can lead to inefficiency in working. Vision 20/20 World Health Organization was also stated in the commercial to certify its authenticity. The company’s features are also included in the commercial. Expert Optometrists. Latest Equipment. Affordable Fashionable Eyewear. This is to encourage viewers to patronize their products. It’s an efficient commercial since it reminds people to take care of their eyesight as well as advertising the company. It’s dual purpose which is very beneficial for both the company and the viewers.

100 Years Nestle commercial

 

1^st scene: A girl was dancing with her new dress and a boy sees her. Not knowing that he has milk on his lips, the girl signaled him to wipe it.

2^nd scene: The boy was involved in a fight while playing basketball with other boys, and the girl; watching him, rushed into the scene and stopped them.

3^rd scene: The two of them were dancing in a disco bar.

4^th scene: They got married.

5^th scene: They had children. They had their children drink milk before going to sleep.

6^th scene: It was brownout. When the lights were on, both of them blew the candle.

7^th scene: He was feeding his wife with noodles and fixes the pillow as she goes to 
sleep.

8^th scene: They now have a granddaughter. She looks at her grandfather signalling him to wipe his tears. 

Products shown in the commercial:

·         Bear Brand Milk

·         Milo Energy Drink

·         Nido Powdered Milk

·         Nescafe Coffee

·         Coffee-mate Coffee Creamer

·         Maggi Noddles & Bear Brand Milk 
    Nestea Iced Tea & Nestle Ice Cream

    This commercial is truly effective. Not only did it advertise its products, but it also informed the viewers that it’s the company’s 100^th year. It goes to show that their products are very much reliable because they have reached a century serving the consumers. They wouldn’t arrive at this number if consumers aren’t patronizing their products. What makes this commercial very efficient is the fact that it had collected all different products in just one commercial. The song is also much appropriate because it sings about true love, which is what we can compare to the commercial. If someone had tried Nestlé’s products and has been convinced to use it and stick to that product, then it’s like saying that he has found his true love; in this case, he had found the benefits and the contentment he was looking for. It’s well-thought of. The characters portraying in the scenes, have similar physical features with each other; from childhood to adolescence to teenage to middle age to adulthood to old age. As consumers grow, Nestle grows with them. It’s telling the viewers that Nestle is worthy of their trust; that they can always count on its products. The transition from every scene is very consistent; one in particular is when the couple were dancing in a disco bar, the scene ended with the girl close to falling and the next scene starting with the girl also falling. It’s unbelievable yet Nestle has found a way to do it. The commercial ended with the couple having a granddaughter already, but still using Nestle products. It’s letting the viewers know that the consumers can also pass on Nestle products to the next generation because it’s a company whose products can fill in the consumer’s thirst for satisfaction.



KASAMBUHAY HABAMBUHAY.

100 YEARS GOOD FOOD. GOOD LIFE.

Lucky Me "Famealy Day" Advocacy

“Sa una laro2 lang, ‘pag di mo sinamahan baka maging katotohanan”. Studies show the less often we eat with our children, the more likely they are to smoke, drink and use drugs when they grow up. This commercial is obviously advocating close family ties. It's extremely important that a family sits down around a table, has their meal together rather than on the go. When a family eats together; each can enjoy the company, find out what everyone's done that day and children also learn table manners and pick up values. It's where they can enjoy time together. As seen in this commercial, the boy eats alone; as a result, he plays with his food. He imagines the shanghai roll as a cigarette. It may not be true but can probably turn into reality if being misguided. Parents who don’t have the time to eat meals with their children, neglects their responsibilities in a way. “Dalasan silang samahan sa hapunan para magabayan”, which implies that parents must always eat meals with their children to get to know them a bit more so that they can teach them proper values.

Axe "Even Angels Will Fall" Commercial

 

Apparently, it smells so good that angels will renounce Heaven, smash their halos and risk being reserved in everlasting chains under darkness to have sex with someone who uses Axe New Lynx Excite. It's a pretty powerful statement. Almost blasphemous.

This commercial is very misleading. Even Angels Will Fall? It’s like saying that they can do the impossible which they cannot, of course. On the other hand, it uses such a powerful statement which makes it effective and in turn elicited a lot of responses from the viewers. The advertising company who did this used exaggeration to capture the attention of the consumers. Some would definitely believe it and would try the product, convincing themselves that they would have that same effect with the man in the commercial.

Coca Cola "Para sa Lahat" Commercial

This commercial is simple, even the background is just plain white but what makes it convincing is that it’s straight to the point. It’s efficient because it highlights and gives the main focus on the product itself. Its emphasis was that Coke can be used by everyone. IT IS FOR EVERYONE. It can be drink alone, or by groups, for someone who’s single or in a relationship, for someone who’s always ok, for someone who only has enough money, for the thirsty, in hot or cold weather, during a celebration or with no occasion at all, for showing love to someone, for the difference and for unity, for the patriotic, and for the happiness of everyone. Its target market is everyone. No exceptions and it can be drunk whatever time of day, whether it’s hot or not; anywhere. It discriminates no one and only thinks of the happiness it can bring which make it very effective. “Open Coca Cola, Open Happiness”

Goldilocks "Araw Mo" commercial

I like this commercial simply because, it shows its main objective in just 47 seconds. It also has the right song for expressing the significance of this commercial.

“Ang araw na ‘to ay araw mo pagdating mo sa ating mundo. Natatandaan. Di malilimutan. Kailanman. Kailanman. Lahat nagbago sa araw na ‘to pagdating mo sa buhay ko. Lahat sumaya, buhay ko’y nag-iba. Ang saya ng mundo ngayon’g ikaw ay narito oh.”

When Goldilocks came into the world, it changed the consumers’ life and brought joy to everyone with its products.

• The first scene in the commercial is a father playing the piano with his son and the other family members watching them. It demonstrates the product being shared with families especially during occasions and celebrations.

• The second scene is a pregnant woman. Obviously, she’s singing the song for her child. It’s telling the viewers that the child’s birth can be compared to the day Goldilocks was created. By the time she comes out into the world, it would definitely be her day.

• The third scene is an old couple in a carnival. Lolo giving Lola a gift. Maybe it’s their anniversary or it's lola's birthday. It’s telling the consumers that they can grow old together with Goldilocks.

• The fourth scene is a group of friends with party hats in a car, celebrating. It tells the viewers that friends can have a good time with Goldilocks no matter where they are.

• The fifth scene is a man in a telephone booth calling his family. It’s his son’s birthday. Though he’s far, he still remembers and greets him.

• The sixth scene is a group of children with cute costumes, running. The girl with a fairy costume is celebrating her birthday.

• The last scene is a barkada celebrating their friend’s birthday.

The whole point of the commercial is to tell everyone that Goldilocks is celebrating its 40^th year. The entire seven scenes are different instances where a person celebrates his birthday. It can either be with his family, lover, friends, family, colleagues, and loved ones, anytime, anywhere. 

GOLDILOCKS 40 THOUGHTFUL YEARS  :)

Apple

 

             Apple Inc. is an American multinational corporation that designs and markets consumer electronic, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari internet browser; and iOS, a mobile operating system. 

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

 For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. The company has also received widespread criticism for its contractors' labor, environmental, and business practices. 

The iPod Touch is a portable media player, personal digital assistant, Handheld game console, and Wi-Fi mobile platform designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line. It is the first iPod with wireless access to the iTunes Store, and also has access to Apple's App Store, enabling content to be purchased and downloaded directly on the device. 

            Physical descriptions of the iPod Touch are as follows: touch screen, slim, smooth, and handy. It usually has a black screen and a shiny silver- colored back cover with a single press button. Several fonts are imprinted on the reverse side of the gadget. The word iPod with the symbol for the Apple Company is engraved on its back. Underneath, is the memory size which is represented by two letters G and B plus the number (8GB, 16GB, 32GB, or 64GB).  Also embedded behind, are the details and information about the designer and the place where it has been created. Further below are warnings and limitations of using the gadget. Each text is inscribed in white font colour.

            Like any other device, the iPod touch comes in a box. Its replica serves as the front cover so it’s as if one is just staring to an actual one. Its left side has an image that of a real iPod touch, and the product’s name printed on the right side. At the back are facts about the equipment, together with the copyright date, designer, serial number, model number, barcode, memory size, place of production, and a lot more.

What is the message one gets from all these elements?

            The message one gets from all these elements is that technology is fast developing. Machines are starting to outlast man power and human resources. Its effect unto society can both yield a benefits and risks; Positivity in a way that it hastens work and decreases the workload. On the other hand, by the time man loses its interest and starts to depend on it, an inevitable change would greatly arise. It can cause individuals to neglect their roles and purposes in life and just rely on these tools.

Why did it become so much more successful over other MP3 players?

            Apple iPods are more successful over other MP3 players because of a simple reason; they came up with their version of the MP3 player which was simply known as the iPod.  Their marketing strategy was what helped them blaze ahead in the race for Mp3 players. They did not focus on making a device which was cheaper and faster. Their iPod was stylish and a must- have device which made consumers want it even more. The iPod was different from other Mp3 players in the market as it was sleek and sexy. It was also targeted towards the right market (young, style conscious music enthusiasts). The iPod worked far better on the Mac than the PC and perhaps that was one of the reasons why Mac Sales took off big time. This is one explanation why the iPod was known to have a halo effect as it led to consumer interest in other Apple products.