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Sunday, July 17, 2011

100 Years Nestle commercial

 



1st scene: A girl was dancing with her new dress and a boy sees her. Not knowing that he has milk on his lips, the girl signaled him to wipe it.
2nd scene: The boy was involved in a fight while playing basketball with other boys, and the girl; watching him, rushed into the scene and stopped them.
3rd scene: The two of them were dancing in a disco bar.
4th scene: They got married.
5th scene: They had children. They had their children drink milk before going to sleep.
6th scene: It was brownout. When the lights were on, both of them blew the candle.
7th scene: He was feeding his wife with noodles and fixes the pillow as she goes to 
sleep.
8th scene: They now have a granddaughter. She looks at her grandfather signalling him to wipe his tears. 


Products shown in the commercial:
·         Bear Brand Milk
·         Milo Energy Drink
·         Nido Powdered Milk
·         Nescafe Coffee
·         Coffee-mate Coffee Creamer
·         Maggi Noddles & Bear Brand Milk 
    Nestea Iced Tea & Nestle Ice Cream


    This commercial is truly effective. Not only did it advertise its products, but it also informed the viewers that it’s the company’s 100th year. It goes to show that their products are very much reliable because they have reached a century serving the consumers. They wouldn’t arrive at this number if consumers aren’t patronizing their products. What makes this commercial very efficient is the fact that it had collected all different products in just one commercial. The song is also much appropriate because it sings about true love, which is what we can compare to the commercial. If someone had tried Nestlé’s products and has been convinced to use it and stick to that product, then it’s like saying that he has found his true love; in this case, he had found the benefits and the contentment he was looking for. It’s well-thought of. The characters portraying in the scenes, have similar physical features with each other; from childhood to adolescence to teenage to middle age to adulthood to old age. As consumers grow, Nestle grows with them. It’s telling the viewers that Nestle is worthy of their trust; that they can always count on its products. The transition from every scene is very consistent; one in particular is when the couple were dancing in a disco bar, the scene ended with the girl close to falling and the next scene starting with the girl also falling. It’s unbelievable yet Nestle has found a way to do it. The commercial ended with the couple having a granddaughter already, but still using Nestle products. It’s letting the viewers know that the consumers can also pass on Nestle products to the next generation because it’s a company whose products can fill in the consumer’s thirst for satisfaction.



KASAMBUHAY HABAMBUHAY.
100 YEARS GOOD FOOD. GOOD LIFE.

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