This commercial is simple, even the background is just plain white but what makes it convincing is that it’s straight to the point. It’s efficient because it highlights and gives the main focus on the product itself. Its emphasis was that Coke can be used by everyone. IT IS FOR EVERYONE. It can be drink alone, or by groups, for someone who’s single or in a relationship, for someone who’s always ok, for someone who only has enough money, for the thirsty, in hot or cold weather, during a celebration or with no occasion at all, for showing love to someone, for the difference and for unity, for the patriotic, and for the happiness of everyone. Its target market is everyone. No exceptions and it can be drunk whatever time of day, whether it’s hot or not; anywhere. It discriminates no one and only thinks of the happiness it can bring which make it very effective. “Open Coca Cola, Open Happiness”
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