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Monday, June 27, 2011

Apple

 


             Apple Inc. is an American multinational corporation that designs and markets consumer electronic, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari internet browser; and iOS, a mobile operating system. 

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

 For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. The company has also received widespread criticism for its contractors' labor, environmental, and business practices. 

The iPod Touch is a portable media player, personal digital assistant, Handheld game console, and Wi-Fi mobile platform designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line. It is the first iPod with wireless access to the iTunes Store, and also has access to Apple's App Store, enabling content to be purchased and downloaded directly on the device. 

            Physical descriptions of the iPod Touch are as follows: touch screen, slim, smooth, and handy. It usually has a black screen and a shiny silver- colored back cover with a single press button. Several fonts are imprinted on the reverse side of the gadget. The word iPod with the symbol for the Apple Company is engraved on its back. Underneath, is the memory size which is represented by two letters G and B plus the number (8GB, 16GB, 32GB, or 64GB).  Also embedded behind, are the details and information about the designer and the place where it has been created. Further below are warnings and limitations of using the gadget. Each text is inscribed in white font colour.

            Like any other device, the iPod touch comes in a box. Its replica serves as the front cover so it’s as if one is just staring to an actual one. Its left side has an image that of a real iPod touch, and the product’s name printed on the right side. At the back are facts about the equipment, together with the copyright date, designer, serial number, model number, barcode, memory size, place of production, and a lot more.

What is the message one gets from all these elements?

            The message one gets from all these elements is that technology is fast developing. Machines are starting to outlast man power and human resources. Its effect unto society can both yield a benefits and risks; Positivity in a way that it hastens work and decreases the workload. On the other hand, by the time man loses its interest and starts to depend on it, an inevitable change would greatly arise. It can cause individuals to neglect their roles and purposes in life and just rely on these tools.

Why did it become so much more successful over other MP3 players?

            Apple iPods are more successful over other MP3 players because of a simple reason; they came up with their version of the MP3 player which was simply known as the iPod.  Their marketing strategy was what helped them blaze ahead in the race for Mp3 players. They did not focus on making a device which was cheaper and faster. Their iPod was stylish and a must- have device which made consumers want it even more. The iPod was different from other Mp3 players in the market as it was sleek and sexy. It was also targeted towards the right market (young, style conscious music enthusiasts). The iPod worked far better on the Mac than the PC and perhaps that was one of the reasons why Mac Sales took off big time. This is one explanation why the iPod was known to have a halo effect as it led to consumer interest in other Apple products.


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