Apparently, it smells so good that angels will renounce Heaven, smash their halos and risk being reserved in everlasting chains under darkness to have sex with someone who uses Axe New Lynx Excite. It's a pretty powerful statement. Almost blasphemous.
This commercial is very misleading. Even Angels Will Fall? It’s like saying that they can do the impossible which they cannot, of course. On the other hand, it uses such a powerful statement which makes it effective and in turn elicited a lot of responses from the viewers. The advertising company who did this used exaggeration to capture the attention of the consumers. Some would definitely believe it and would try the product, convincing themselves that they would have that same effect with the man in the commercial.
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