Although this commercial is short, still it has achieved in delivering its main point. The scene is in a barber shop, a child had his hair cut with an aged barber; unfortunately, he has poor eyesight causing him to shave the child’s head the wrong way which resulted to the child’s disappointment. Poor eyesight leads to poor performance. It clearly showed in the commercial that’s why Executive Optical keeps on reminding the viewers to love their eyes because if they don’t, it can lead to inefficiency in working. Vision 20/20 World Health Organization was also stated in the commercial to certify its authenticity. The company’s features are also included in the commercial. Expert Optometrists. Latest Equipment. Affordable Fashionable Eyewear. This is to encourage viewers to patronize their products. It’s an efficient commercial since it reminds people to take care of their eyesight as well as advertising the company. It’s dual purpose which is very beneficial for both the company and the viewers.
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